TURN YOUR BUSINESS SCREENS INTO A NEW REVENUE OPPORTUNITY WITH VYPA

Your business screens can do more than display content. With VYPA, the same screens you use for menus, promotions, price lists and match-day content can also become an opportunity to generate advertising revenue.

Designed for hotels, lounges, viewing centres and other brick-and-mortar businesses, VYPA turns an ordinary TV into a smart digital signage and advertising platform.

ONE SCREEN. TWO WAYS TO MAKE MONEY.

With VYPA, you can:

• Display your menus, promotions and business content.
• Update what appears on your screen directly from your phone.
• Sell advertising slots to local brands through the VYPA host network.
• Create an additional revenue stream from screens you already have.

Whether you want to improve your customer experience or make better use of your existing screens, VYPA gives your business more possibilities without requiring a completely new display setup.

CHOOSE YOUR VYPA PLAYER

VYPA currently offers two options for Nigerian businesses:

VYPA Player Stick — ₦39,999

A compact HDMI device designed to sit discreetly behind your TV.

VYPA Player Box — ₦49,999

An Android TV box that connects to your screen and gives you the same opportunity to turn it into a smart business display.

Both options are available for pre-order, with limited stock.

How the Revenue Side Actually Works

The phrase "earn from your screens" gets used loosely, so here is the mechanic in plain terms.

Your screen runs your own content as normal. Menus, prices, promotions, match-day graphics, whatever you were already showing. Within that rotation, a portion of the playtime becomes available to advertisers in the VYPA network.

When a brand books a campaign that matches your venue type and audience, their advert plays on your screen alongside your own content, and you receive a share of what they paid.

Three things matter about that arrangement:

• You keep control. Your own content does not get pushed aside, and you are not obliged to accept campaigns that do not suit your business.
• It costs you nothing extra to run. The screen, the power, and the internet connection are already there. The advertising revenue is earned on infrastructure you were paying for regardless.
• It scales with your footfall, not your effort. A busier venue is worth more to advertisers. You do not have to do additional work to earn more.

What Makes a Venue Worth Advertising In

Not every screen is equally valuable, and it helps to understand why so you can judge your own.

Advertisers pay for attention, which comes down to three factors. Footfall is how many people pass through. Dwell time is how long they stay, and it matters more than most owners expect. Audience match is whether the people in your venue are the people a given brand wants to reach.

This is why a lounge where people sit for two hours can be worth more than a shop with higher footfall where nobody stops. It is also why a hotel reception, a viewing centre, or a salon can command real interest despite modest visitor numbers. The audience is captive, relaxed, and looking around.

If your customers wait, sit, queue, or linger, you have something advertisers want.

What You Should Expect Realistically

It is worth setting expectations honestly, because this is where most screen monetisation pitches oversell.

A single screen in a moderately busy venue is not going to replace your main revenue. What it can reasonably do is cover the cost of the player and the subscription, then contribute beyond that as the network grows and more advertisers book campaigns in your area.

The economics improve with two things: the number of screens you operate, and the number of advertisers competing for your venue type. Both grow over time. A business that gets in early holds its position as the network matures around it.

Think of it as a screen that pays for itself while doing the job you bought it for, with the upside arriving later.

Common Questions From Venue Owners

Do I have to give up control of my screen? No. Your own content continues to run, and advertising occupies part of the rotation rather than replacing what you show.

What if a competitor wants to advertise on my screen? They should not be able to. Competitor exclusion is the most important protection a host can have, and it is worth confirming with any network you join.

Do I need to find advertisers myself? No. Campaigns are booked through the network and matched to venue types. Your job is to run a business with footfall.

What happens if there are no campaigns for my area yet? Your screen runs your own content exactly as it would otherwise. There is no penalty for a quiet period, and networks grow venue by venue.

Can I use this on a screen I already own? Almost certainly. If it has a spare HDMI port and a power outlet nearby, it will work.

YOUR SCREEN HAS MORE POTENTIAL

A screen doesn’t have to be a passive display. With VYPA, it can help you communicate with customers, promote your business and create new advertising opportunities.

One player. Two ways to make money.

VYPA — Digital Signage & Advertising.